Landing Page Tips
Maximize conversions with these proven landing page strategies
Essential Landing Page Elements
Above the Fold
- Clear value proposition headline
- Supporting subheadline
- Email capture form
- Single clear CTA button
Supporting Content
- Problem/solution section
- Key features (3-5 max)
- Social proof (if available)
- FAQ section
Copywriting That Converts
Headlines That Work
- • Lead with the benefit, not feature
- • Use numbers when possible
- • Create urgency without being pushy
- • Test multiple variations
CTA Best Practices
- • Use action words: "Get", "Start", "Join"
- • Make it specific: "Get Early Access"
- • Create FOMO: "Join 500+ on waitlist"
- • Keep it above the fold
Design for Conversion
Visual Hierarchy
- • Headline largest
- • CTA high contrast
- • Plenty of whitespace
- • F-pattern layout
Color Psychology
- • Green: Growth, go
- • Blue: Trust, stability
- • Orange: Energy, action
- • Red: Urgency (use sparingly)
Mobile First
- • 60%+ traffic is mobile
- • Touch-friendly buttons
- • Readable fonts (16px+)
- • Fast load times
Conversion Rate Optimization
Reduce Friction
Only ask for email initially. You can get more info later.
Add Social Proof
"Join 127 others" or "Featured in..." builds credibility
Create Urgency
"Early bird pricing" or "First 100 get..." motivates action
Common Landing Page Mistakes
- • Too much text above the fold
- • Multiple CTAs confusing visitors
- • Slow loading times (3+ seconds)
- • No mobile optimization
- • Vague value propositions
- • Stock photos instead of real imagery
- • Hidden or complex pricing
- • No clear next steps